See Everything Amanda Blake Gets Done in a Day
Multi-hyphenate Amanda Blake—owner, designer, and sole employee of the classic-with-a-twist line Calder—has multitasking down to a tee. Here’s a peek into Amanda’s ruthlessly scheduled life that makes space for running a biz, being a mom, and everything in between (you know, like taking taco breaks!).
“After dropping my daughter off at school, I prepare for the day’s appointments and head out to my first stop of the day—L.A. Air Line, my printer. They have a really cool workspace—it’s a converted airplane-manufacturing warehouse. It’s a great creative zone to work out new ideas; they do other stuff besides screen-printing, like sponge-printing, airbrushing, and all these other techniques that give me ideas.”
“My next stop is a trip to the dye house—I’ve used these guys since the beginning of the line. I look over production of the spring line and samples for next fall.”
“All these spots are kind of all over the place, so I get a ton of mileage on my car. Along the way, I like to stop to get a little fruit salad with Mexican lime, chili powder, and salt. Or tacos! Tacos Baja Ensenada makes the best baja fish tacos—I’m drooling now just thinking about them.”
“I then head over to Hollywood to visit Tenoversix, which is a store that debuted my T-shirts [Ed: They’ve also done an Of a Kind edition!]. They have great style and believe in a lot of L.A.-based, local designers. I’m popping by to have lunch, to take a look at what’s going on in the store, and to get some feedback from them because production for the spring line is dropping soon.”
“I then come back home to do a fitting, work on the fall sample line, and style the lookbook shoot for fall 2014, which is happening next week. This is super-fun, and I love getting to play with the clothes. The fitting will be in my home office, the shoot will be in my house—my home is Calder central. The bedroom is filled with fabric, my guest room is for shipping, and there are samples all over the place!”
“End of the day! I pick up Calder from school, go for an evening walk on the beach, and have dinner with my family.”