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How Etten Eller Uses Historical Events (And Weird Ones!) to Name Jewelry

BY erica 03/13/2014

When you first see the name of an understated necklace or geometric bracelet from Etten Eller, it just looks like eight rando numbers strung together. But Tini Bloom, the crazy-thoughtful designer behind the line, takes a lot of time making those digits meaningful: They’re all dates, culturally significant for one reason or another. These are some members of the name-game hall of fame—bet you’ll learn something.




308 etten eller
"Its such a beatiful and calming haven and I am addicted to their waterlemon juice at breakfast. They also have Marmite, which I have a weakness for."
of Etten Eller




06.18.1967: The date that Jimi Hendrix lit his guitar on fire for the first time at the Monterey Pop Festival in California.
“This necklace is best worn topless, in the warmth of the California sun, while swaying side-to-side in a concert crowd.”




09.11.1969: The date Diana Ross formally introduced The Jackson 5 to the public.
“Here you see singular parts—tiny silver beads I made—coming together to create a greater whole, and this idea of parts definitely applies to The Jackson 5. Though Michael managed pretty darn well on his own!”




09.05.1977: The date Carl Sagan’s Golden Record was sent into space on the Voyager Spacecraft.
“Though the backwards wig in the photo had more surrealist inspirations, this picture has a sort of seventies, extraterrestrial feel to it. If you aren’t familiar with Sagan’s Golden Record, google it. Such a beautiful concept.”


Albers 01.07.1952 Earrings
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