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Inside Job

Swing by Winifred Grace’s Airy New Chicago Store

Inside Job BY alisha prakash 07/18/2014

“Since I have long said if I was not a jewelry designer, I would be an interior designer, this whole process has been a dream come true,” says Winifred Grace, of the boutique-slash-studio she opened in May 2014. Even better: It’s just four blocks from her home in Chicago’s Andersonville. “Since everything is mobile, it can be transformed so easily. Eventually I’d like to offer the space up for parties,” she says. See what else she has in-store (heh)—and pick up some décor tips along the way. 

 

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174 winifred grace
"Its such a beatiful and calming haven and I am addicted to their waterlemon juice at breakfast. They also have Marmite, which I have a weakness for."
of Winifred Grace

 

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“Vintage wooden letter trays—from Roost Chicago—make the best displays. They give structure to a small collection of pieces, whether it’s jewelry, scarves, or leather goods. As my inventory changes, I can easily switch them around to accommodate different product. I cut a piece of brown leather to fit the bottom, so the jewelry has nice padding and didn’t slip and slide on the wood.”

 

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“The long wooden table is actually an old folding wallpaper table, also from Roost Chicago. It is a great height for my cashwrap but is lightweight and mobile enough to be moved around the store as things evolve. Oh, and that blue wall is actually completely mobile—we built it on wheels so we can move it around the store as needed.”

 

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“The floors are the original terrazzo, which I adore. There are slim brass divider strips that run throughout—a very subtle reference to my jewelry. It was one of the things I fell in love with about the space. I bought that rug for $35 at the Sandwich Flea Market. It made my three-hour trek there and back worth it!”

 

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“I wanted to come up with as many creative solutions as I could for the space. This included using an old wooden toolbox as our toilet-paper holder and a well-worn vintage cigar box for our feminine products!”

 

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“A small wooden stool on top of the sleek Ikea table helps create different heights in an unexpected way. The vintage wooden clog is a charming way to display slim cuffs—although my production manager still thinks I’m crazy for buying it.”

 

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“These stained wooden slabs are my pride and joy. I went to the lumber store and picked out some scrap—for which the gentlemen kindly did not charge me. I spent two days staining two coats on these bad boys and couldn’t be happier with how they turned out!”

 

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“The metal Platner chair was one of my first purchases when I moved to Chicago in 2000. It is a personal favorite, and at least once a week someone offers to buy it. Sorry, not for sale! I purchased that rose-colored round mirror over ten years ago at Robin Richman on Damen Avenue.”

 

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“We removed the glass doors from this old white bookcase, which made the merchandise much more accessible to customers. The shelves on this piece are adjustable, which is key as our inventory changes.”

 

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“Those glass doors we removed from the white book case? There they are—hanging in the front window! They really help frame the store logo in a welcoming way.”

 

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“The glass cloche rests upon a vintage gear mold. I like the drama of showcasing just one single piece of jewelry under that cloche. It makes a strong statement in the front window. The painted table is another transplant from my house—it was originally purchased at A New Leaf on Wells Street in Chicago.”

 

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“Oh, how I love this light fixture! It is actually two half-circle topiaries wired together. This was one of the first things I purchased for the store. I just knew I had to have it. The metalwork just made too beautiful of a reference to the jewelry, and I couldn’t pass it up.”

 

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