Explore South Soho, NYC's Coolest 'Hood, with Lyndsey Butler
“While traditional Soho has big-box stores—the Zaras and H&Ms—South Soho has a lot of new, up-and-coming things. I like that there are a lot of young creatives working in the neighborhood,” says Lyndsey Butler of the cultish leather line Veda. And she should know: She set up shop there and also lives nearby, right around the bend in Chinatown. Here, seven reasons why she’s so bullish on the ‘hood.