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Key to the City

Explore the Great NorCal Outdoors with Taylor Stitch

Key to the City BY genevieve ang 04/16/2015

According to Michael Maher, starting a men’s shirting business required “a lot of fly fishing and hiking and rock climbing to figure out exactly what we wanted to do with the company.” Or, at least that was the case when creating Taylor Stitch, the S.F.-based label he founded with Barrett Purdum and Mike Armenta. Here are five close-enough-to-home places they rely on to give them some headspace, per Michael.




“This is such a major one. You can always find Mike and Barrett just hanging out on the beach and surfing. They also have a couple of secret camping spots that they won’t tell anyone about.”




“From a close-proximity perspective, this is the best spot. I’m a big cyclist and mountain biker, and it’s incredible that I can be at the Golden Gate Bridge in about 20 minutes. For road biking, Hawk Hill and Mount Tam have some of the best trails. For mountain biking, my favorites are at Camp Tamarancho—it’s a set of trails maintained by the Boy Scouts, and you can buy a yearly pass.”


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“We also love going way up north towards the Trinity Alps—being from Maine, it’s sometimes hard in California to get to a pretty desolate location. We like to fly fish and take our rafts out. It’s not like car camping—it’s a real weekend adventure out there.”




“We do a lot of spur-of-the-moment stuff—not too much planning, just an open invite to whoever’s around. Every year, we do a shirt called the Yosemite shirt, and we get the crew to go to Yosemite to do the product shoot and to spend a couple of days there. We usually go around late September or early October, and the beauty is that it’s still warm but everyone is gone. Our favorite spot is the Four Mile Trail—it takes you up to Glacier Point, which is a really beautiful area that gives amazing panoramic views of the valley and everywhere outside of it.”




“Tahoe is really special for us—it’s a real expanse of wilderness that’s between the lake and the mountains, and it’s pretty tough to beat. We love going all times of the year. Being up there in the summer is just as special as being there in the winter. Squaw Valley is our base camp—it’s 15 minutes from the lake and 15 minutes from mountain biking on the trails. We like to get everyone in a big cabin and just cook and hang out together.”



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