Inside the Oregon House this Clothing Line Calls Home
When the clothing designer Lindsey Reif was looking for a new home for her modern clothing line Reifhaus, she made an unusual choice: She signed a lease on a bright house in Portland instead of a commercial space. Part showroom and part production shop, the new Reifhaus digs offer customers both a dreamy shopping experience and a backstage look at how each piece is handcrafted. Here, Lindsey’s rolling out the welcome mat and inviting us in for a haus tour.
“Our showroom is in the front part of a commercially zoned house, which I felt was appropriate given the fact that our line is called Reifhaus. Reif is my last name, and haus is the German word for house, so I liked the idea of customers feeling like they are walking into our ‘house’ so to speak. I really wanted to create a space that had a retail component yet also invited customers to be a part of the production process.”
“Our new space allows visitors to shop directly from the racks for immediate gratification as well as to try on samples and pre-order from our upcoming collections. Plus, shoppers can work with our design team to customize the perfect Reifhaus garment fit. Our showroom came with loads of natural character, which is what drew me to it as an ideal home for Reifhaus. I love the rustic wooden beams on the ceiling—they remind me a lot of the architect Luis Barragan's home in Mexico City. Another favorite detail is the large, south-facing window. Natural light is so important to me, especially since it's dark and rainy much of the year here in Portland.”
“My sewing team and I design and produce every single Reifhaus garment in-house. As the brand has grown, this has remained an important aspect of what we do. It allows to us to have complete control over quality, to minimize waste from overproduction, and to be able to offer our customers a personal experience. The showroom and production spaces are separated by a curtain, but we always make sure to bring customers back to see where our garments are made and to meet with the sewing team. I want customers to feel like they are a part of the process.”
“We filled the space with chairs and plants, and there are books and other objects throughout the showroom where customers can immerse themselves in the things that inspire us season after season. We are fortunate to be very centrally located at NE 18th and Broadway, so just a few minutes drive or a bus ride from downtown Portland. If you visit, make a day of it and check out Eb & Bean (amazing frozen yogurt), Hillary Horvath Flowers, and Broadway Books on our street!”